Making a festival feel unmissable, on every feed.
Cinematic event coverage, always-on social content and a storytelling approach that turned Adelaide Wine Festival into a must-attend moment.
+500%
Video reach
2x
Ticket interest
30+
Moments captured
A festival with heart, but a feed that didn't match it.
Adelaide Wine Festival brings together some of the best food, wine and creative talent in South Australia. The challenge was building a content system that could match the energy of the event itself — before, during and after — and turn every moment into something worth sharing.
Cinematic coverage, always-on storytelling.
Pre-Event Content
We built anticipation with teaser video, artist and winemaker features, and ticketing-focused content across the weeks leading up to the festival.
Live Event Production
On-the-ground capture across the weekend — broadcast-quality video, photography and same-day Reels turning key moments into social content within minutes.
Post-Event Storytelling
A content library cut down into recap videos, testimonial content and hero assets that kept momentum alive right through to the next edition of the festival.
A festival that lives on the feed as much as the venue.
The social presence around Adelaide Wine Festival grew dramatically — video views, profile visits and ticket-page traffic all multiplied in the lead-up to the event.
The content library built over the festival now powers everything from partner decks to next year's marketing, extending the value of a single weekend into a full-year storytelling system.
Show by show.
Summer Show 2025
Winter Show 2025
Winter Show 2024
Stills from the shoot.
“Fuel My Social captured the festival the way it actually feels to be there — that's what sells tickets.”
Adelaide Wine Festival — Event Team
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia