An extra $30K in weekend sales from a single AFL Grand Final campaign.
A targeted social media advertising and content strategy that turned AFL Grand Final weekend into the strongest trading weekend Bruce’s Meat had ever recorded.
+$30K
Additional weekend sales
AFL
Grand Final tie-in
1
Weekend campaign
Local
Adelaide butcher
Great product, invisible presence.
Bruce’s Meat had a loyal base of locals and a reputation for quality, but their social presence wasn’t matching the product. With AFL Grand Final weekend coming up — easily the biggest entertaining weekend of the year — they needed a way to show up in front of Adelaide customers at exactly the right moment and turn that attention into real weekend trade.
Strategy, content and paid media — built around one weekend.
Strategic Campaign Planning
We identified AFL Grand Final weekend as the major opportunity of the quarter and built a targeted content campaign weeks in advance — creating anticipation and positioning Bruce’s Meat as THE destination for Grand Final entertaining.
Content That Converts
Professional photography of their premium product range, behind-the-scenes prep content and strategic Reels showcasing Grand Final platters and specials. Every asset had a clear call to action driving people into the shop.
Targeted Paid Advertising
Organic content combined with targeted Meta advertising to reach local Adelaide audiences planning their Grand Final celebrations — geo-targeted, interest-targeted and lookalike audiences, all pointed at Bruce’s Meat.
+$30,000 in additional weekend sales.
The campaign delivered an extra $30,000 in weekend sales compared to the same AFL Grand Final weekend the previous year — driven directly by the social media content and advertising strategy that put the right products in front of the right Adelaide audience at exactly the right time.
Annualised, this same playbook has the potential to generate $360K+ in additional annual revenue when applied consistently across peak periods throughout the year — giving Bruce’s Meat a repeatable system for turning calendar moments into record trading weekends.
Bruce’s Meat on film.
Bruce’s Meat Brand Video
Bruce’s Meat — Product Film
Stills from the shoot.
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia