A global aquaculture brand, built for the feed.
Brand positioning, product storytelling and a content engine designed to put SEAPA Australia in front of aquaculture decision-makers around the world.
Global
Audience reach
100+
Images delivered
4
Videos produced
12mo
Content system
World-leading product, traditional marketing.
SEAPA Australia are category-defining in aquaculture hardware, but the industry had been slow to adopt modern content marketing. The brief: build a social-first engine that could carry product storytelling across a global buyer base without losing the technical credibility SEAPA is known for.
Technical product, human storytelling.
Positioning & Messaging
We rebuilt SEAPA's core brand story and sales messaging into a shared narrative platform — then translated that into pillar content, product explainers and customer case studies.
Content Production
On-farm shoots with growers around Australia, studio product films, and animated explainer content produced at scale to feed LinkedIn, Instagram, YouTube and the sales team.
B2B Distribution
An always-on LinkedIn-first distribution plan supported by paid social and email, targeting decision makers at aquaculture operations globally.
A B2B brand that finally performs like a consumer one.
SEAPA Australia now has a full-funnel content system generating inbound enquiries from global operators, a growing LinkedIn following of industry decision-makers, and a sales team armed with modern collateral for every stage of the buyer journey.
The result is a brand that commands attention in a traditionally quiet category — and a content pipeline built to scale as new markets open.
Stills from the shoot.
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia