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Case Study — Iconic SA Brand

Iconic on the shelf. Iconic on the feed.

Content production, photography and social media for Vili’s Bakery — a 70-year South Australian institution loved by generations.

Content CreationPhotographySocial Media

70+

Years of brand heritage

Daily

Content output

Iconic

SA family brand

The Challenge

A heritage brand that needed to live on the feed.

Vili’s Bakery has been an Adelaide institution for over seven decades — every South Australian has grown up with their pies, pasties and sweets. The brief was to translate that decades-long brand recognition into a modern social presence that feels just as warm, just as nostalgic, and just as craveable on a phone as it does on the shelf.

Our Approach

Mouth-watering content, made every week.

01

In-Store Content Days

Regular on-site shoot days at the Vili’s production line and storefront capturing the pies, pasties, sweets and the people who make them — all in the warm, family-brand style Vili’s is known for.

02

Hero Photography

Studio-quality product photography of every key range, ready to drop into social posts, in-store displays, packaging concepts and seasonal campaigns.

03

Always-On Social

A weekly content cadence across Instagram, Facebook and TikTok that keeps Vili’s in the feed of every South Australian — not just on the shelf in their local bakery.

The Results

A feed that finally matches the brand.

Vili’s now has a content engine producing scroll-stopping food photography and video every single week, capturing both the iconic products and the family story behind them.

The result is a social presence that feels unmistakably Vili’s — and a brand that lives in the daily routine of South Australians, not just at the bakery counter.

Project Gallery

Stills from the shoot.

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